I help Shopify brands sell measurably more to the visitors they already have.

No tricks, no dark patterns. Just a clearly structured shop that makes buying easy for customers. For brands from €30k monthly revenue.

Excellent3 reviews100% recommended on ProvenExpert Get your free assessment

What a shop needs to fulfill

A purchase decision runs through eight steps, from first recognising the product to confirming the decision to buy. Leave one of those steps unanswered and friction appears. It shows up later as weak conversion, not as an obvious fault.

The Semantic Performance System checks that chain systematically, for people and for the systems that read your shop today.

Decision Clarity
Trust & Decision Enablement
Semantic Integrity
Machine Extractability
System Robustness

The system in detail →

Services

The same standard. Two application areas.

Whether your shop is already running or still being built, the questions a purchase decision has to answer are the same.

More revenue from the traffic you already have

We analyse your shop's numbers against the standard
Prioritised by business impact, not by opinion
Built in together over weeks, not as isolated tests

Platform-independent. Shopware, Shopify, Magento.

The standard is set before the build starts
I own the layer between requirement and development
Stakeholder management included, so approvals hold

For Shopware and Shopify. With agencies and merchants.

„Die Zusammenarbeit ist wirklich ein Traum. … Messbare Verbesserungen und daher eine absolute Empfehlung! Kompetent und super angenehmer Kontakt!“

“Working together is truly a dream. … Measurable improvements, and therefore an absolute recommendation! Competent and a really pleasant contact.” (Translated from German)

Philip BiedermannBusiness Director, Viola Beuscher

View the review on ProvenExpert →

Open standard

Every recommendation is based on public guidelines.

I test shops against e-commerce guidelines that I've developed from work on real shops and made freely accessible. No secret methodology, everything is open source.

Read the guidelines on ecommerce-guidelines.org →

About

Alexander Julian Victor

I spent 4.5 years at Shopware, responsible for the Storefront Design System and the UI foundations of Composable Frontends: the base Shopware agencies build on every day.

Across more than ten years in digital design, I've also worked on digital products and experiences for Mercedes-Benz, Bosch, Unilever and Viessmann.

I know both sides of a project: what gets approved in the stakeholder meeting, and what development can actually build, maintain and update.

What I learned along the way is documented openly today, in the guidelines.

4.5 years
Principal Design System Architect, Shopware
10+ years
Experience in digital design for companies like Mercedes-Benz, Bosch, Unilever, Viessmann
81
Published e-commerce guidelines

Selected work

Shopware Storefront UI Foundations in the Shopware store, shown on a laptop

Case study

Shopware Storefront Design System

Design system and UI foundations of Composable Frontends.

The Open E-Commerce Guidelines home page, shown on a laptop

Open resource

ecommerce-guidelines.org

81 published e-commerce guidelines.

Case study

Agentblick

Website readability for AI agents.

Getting started

Free assessment within 48 h

Send me your shop and you get a first assessment within 48 hours. Free, and with no strings attached.

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