Revenue from existing traffic

Get the most out of the traffic you already have.

More visitors do not fix a conversion problem. If your shop does not lead users cleanly through the purchase decision, extra traffic mostly scales the drop-offs. We reverse the order and first take out what is already sitting in your traffic.

Conversion vs. traffic

Why more visitors might not be the right solution

A realistic example: a shop has 50,000 visitors a month, a conversion rate of 1.2 percent and an average basket of 85 euros. That produces about 600 orders and roughly 51,000 euros of monthly revenue.

Increase traffic by 20 percent and, at the same conversion rate, revenue rises to about 61,200 euros. That is 10,200 euros of additional revenue, usually with higher media costs attached.

Raise the conversion rate instead, from 1.2 to 1.5 percent, and the same traffic produces about 750 orders and roughly 63,750 euros of monthly revenue. That is 12,750 euros of additional revenue without buying a single extra visitor.

The real leverage comes afterwards: once the shop converts better, every further visitor is worth more. Paid traffic, SEO, email, influencer campaigns and retargeting all then work on a stronger base.

This calculation is an illustrative model, not an achieved result and not a promise. What is realistic for your shop only becomes clear after the analysis.

What gets measured

Held against the standard, not judged by taste

Your shop is not judged by taste, it is held against the standard. The analysis follows real user decisions, from first contact through to checkout.

Decision Clarity

Whether users understand, at every point, what they are seeing, what it means for them and what the next sensible step is.

Trust & Decision Enablement

Whether the signals that secure a decision exist, and appear exactly where the doubt arises.

Semantic Integrity

Whether structure, language and markup say the same thing as the visible page, with no contradiction between content and code.

Machine Extractability

Whether search systems, recommendation engines and agents can reliably read out the relevant information and assign it correctly.

System Robustness

Whether the implementation holds under real conditions: loading behaviour, states, variants, error cases and updates.

That makes it possible to see not only that a problem exists, but which area it comes from. The cause can sit in product photography, in product marketing, in the copy, in the information architecture or in the technical foundation of the shop.

Working together

How we work together

Analysis

Your numbers and the whole customer journey are checked against the standard, from first contact through to checkout. You get a prioritised overview of the biggest revenue leaks, including concrete starting points for fixing them. No tools, no guesswork. Only findings solid enough to decide on.

Conversion sprint, 90 days

Once relevant potential is visible, implementation follows. The losses identified are prioritised and fixed deliberately, focusing on the measures that deliver real impact. Instead of isolated tests, a roadmap emerges that is implemented step by step and validated against KPIs. The analysis is included in the sprint.

Conversion partnership

For teams that no longer want to leave conversion to chance. Losses are identified, prioritised and put into implementation continuously. You know at any time where revenue is going, what is next and what effect the measures had.

Pricing

Packages and fees

Package	Price	Character
Analysis	€1,900 flat	Entry point, one-off
Conversion sprint, 90 days	€7,500 flat	Implementation with a start and an end
Conversion partnership	from €2,500 / month	Ongoing, following the sprint

Pilot termsReduced rates apply for our first project together, in exchange for a reference statement on completion.

For context: conventional CRO agencies in the German-speaking market mostly sit between 5,000 and 30,000 euros a month, often plus setup fees.

Disclaimer

Fairness and safety

A clear entry point. No unnecessary risk.

You start deliberately with the non-binding analysis, as a clean basis for deciding.

No obligation to continue working together.

If implementation follows, the focus is on real, demonstrable revenue results.

The five analysis areas →

Getting started

Free assessment within 48 h

Send me your shop and you get a first assessment within 48 hours. Free, and with no strings attached.

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